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Speaking Your Clients' Language
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This book is only available in PDF format
Author: Brenda Ratcliff
Published: 13 March 2018
Pages: 18
Introduction
There is no introduction for this publication.Content outline
- Introduction - why we are here
- Learning objectives
- Webinar summary
- Speaking Your Clients’ Language
- Why thinking about motivation is important
- Thinking about thinking
- Creating emotional meaning leads to motivation, which leads to action
- Conversational de-railers
- The Big Why - a new tool for speaking to client’s motivations
- Why is this tool important?
- Where has this tool come from?
- How you know whether a client is Towards or Away From motivated?
- Useful sentences to speak to your client’s motivations
- How do you use it?
- Important points to get right when using motivational language
- The importance of getting the Nod
- Practical examples - your turn
- Conclusion
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